Now, job hunters are given an additional arsenal—Twitter. With the unemployment rate at 9.7 percent, according to the U.S. Bureau of Labor Statistics, job seekers are exploring new avenues like social networking sites that have sprung up in the last few years.
It seems that Twitter is fast becoming a popular choice. Not only is it becoming a place for companies to build up their brand, but individual users are utilizing it to market themselves as well.
Twitter is a microblogging platform that had over 75 million users at the end of 2009. So how can one make the messages squeezed into 140-character tweet limit work in their favor? Here are some tips.
Working on your profile:
Since users are given the same 140-character limit for their bios, carefully choose words that best reflect yourself and your career goals.
- Put up links to your professional website, LinkedIn profile and other sites that reflect your work.
- Remember to also use a photo that looks professional.
Tweeters have the option of creating lists. This comes in handy when you only want to view tweets from a certain demographic. Users can create a “job list” and follow companies they are interested in working for, major players in the industry and job recruiters.
Remember that if your profile is unlocked, everyone and anyone can see whatever information you put out there. This includes future employers who may hire you.
- Post links to articles or updates about the industry you are looking to work in.
- Talk about your job search occasionally as a reminder
- Use hashtags with your posts. People who are looking for similar content will be able to find your account more easily.
Reaching out to people:
Follow people with whom you would like to network and start retweeting their posts or responding to their tweets to begin building a relationship. Once they start following you back, you will then be able to send them private messages, or “DM’s” in tweet-talk.