Chicago food trucks warm up for spring business

DSC_4485
Asian-American food seller Chicago Lunchbox had long lines of people waiting. (Shu Zhang/Medill)

Walking into Daley Plaza Monday afternoon, you could hear the sound of generators and savor the smell of steak, cheese burgers, pizza, sandwiches, fried chicken and french fries. The food truck rally organized by the Department of Cultural Affairs and Special Events aimed to heat up the outdoor eating season after a long, cold winter.

Ten participating food trucks were the Cheesie’s Truck, Chicago Lunchbox, The Fat Shallot, Gino’s Steaks Truck, Giordano’s, Harold’s Chicken, Ms. Tittle Cupcakes, The Slide Ride, Starfruit Cafe and Tamale Spaceship.

“We are foodies. We like food,” said Rachel Fahrenbach, a stay-at-home mother who drove from Lake Villa with her husband and two little kids. “We are on a family date.”

DSC_4468
Rachel Fahrenbach is feeding her three-year-old daughter. (Shu Zhang/Medill)

But the chilly wind upset some customers. “Right now we think it may be a better idea to eat inside where the wind isn’t blowing our food away,” said Peter Holderness, a Chicago Sun-Times Journalist who was having his lunch break with his wife and three-year-old son.

The weather also chilled the business of Frozen Kefir seller Starfruit Cafe.

DSC_4431
Starfruit Cafe had no customer coming. (Shu Zhang/Medill)

Chicago Lunchbox also experienced a difficult winter time when its revenues dropped about 30 percent. But as spring comes, Owner John Nguyen said sales will go back up. In the rally, Nguyen expected to attract six to eight hundred foodies with his “specialized cuisine.”

Leave a Reply