It may be a fantasy, but the money is real

BY MICHAEL BELLER – MEDILL NEWS SERVICE

It’s no secret that people have had to cut back across the board during the economic downturn.  In the sports world, that’s led to lower attendance and plummeting net gate receipts, the best measure of revenue garnered by teams and leagues from people going to games.  In the first quarter of the current NBA season, net gate receipts were down 7.4 percent from the previous season.  MLB attendance plunged 6.6 percent to 73.4 million, and the attendance at NCAA college football games dropped 1 percent from 2008, the first time in five years there were less fans through the turnstiles

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