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Written By: Nicole V. Rohr on April 27, 2010 No Comment
20 years in the making: Arbitron’s cell-phone-only, cell-phone-mostly sampling

Arbitron's inclusion of "cell-phone-mostly" households will help add a younger demographic to its survey sample.

Arbitron Inc. announced Monday that “cell-phone-mostly” households would now be included in its Diary and Portable People Meter, or PPM, sampling.

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